01/22/09
American Bicycle Association and NBC Universal Sports announce four year agreement
by ABA Staff
Gilbert, Arizona- January 21, 2009—
The American Bicycle
Association and NBC Universal Sports are proud to announce an exclusive four
year agreement to televise ABA events and the 2009 UCI Continental events.
The ABA is experiencing steady
growth in membership and will continue growing and building upon the great
success of BMX racing`s 2008 Olympic debut.
The ABA and NBC Universal Sports will deliver over 20 hours
of programming per year for the next four years to an ever growing NBC
Universal Sports audience of over 40 million homes.
With BMX emerging as the newest Olympic action sport in
2008, and with the American’s claiming three of the first six BMX Olympic medals
ever awarded, the ABA is poised for tremendous growth leading up to the 2012
Olympics in London.
The televised race series will
focus on the UCI events to be hosted at the following ABA National events
ABA
Sooner Nationals, Guthrie, OK January 22-24, 2009A
ABA
Southern California Nationals, Lake Perris, CA February 6-8, 2009
ABA
Gator Nationals, Oldsmar, FL February 20-22, 2009
ABA
Winter Nationals, Phoenix, AZ March 6-8, 2009
ABA
Super Nationals, Desoto, TX March 20, 2009
USAC
National Championships, Desoto, TX March 21, 2009
ABA
Super Nationals, Desoto, TX March 22, 2009
ABA
First State nationals, Milford, DE June 12-14, 2009
ABA Mid
West Nationals, Rockford, IL June 19-21, 2009
“It has been a pleasure to work with BA and the rest
of the ABA staff on the organization and execution of the 2009 UCI event
calendar,” said Steve Johnson, CEO of USA Cycling. “These events
represent the top level of international BMX racing in America and are a
critical link in our athlete development pipeline. USA Cycling is very
pleased to be involved with such a progressive organization to bring
international-level BMX racing to the United States. The ABA has been dedicated
to the sport of BMX racing for more than 32 years, and has a clear vision of
the future. With this type of exposure for BMX racing in America, I’m
confident that the ABA will continue to assist in the development of
world-class athletes who eventually represent the United States in
international competition around the globe.”
”We are very excited to expose
the sport of BMX racing to NBC Universal`s 40 million homes, this agreement
will continue to fuel the growth we have experienced since Beijing,” said B.A.
Anderson, American Bicycle Association’s Chief Executive Officer.
“The ABA has dedicated over 32 years to
BMX racing and now that we are an Olympic sport we have a responsibility to our
members and the country to make sure that our athletes are the best in the
world,” Anderson added.
The ABA is also pleased
announce that Hyper Bicycles has signed on as Title Sponsor of the first UCI
Continental event to take place this weekend in Guthrie, OK.
“Exposure is key for growing our
sport,” said Clay Goldsmid, owner of Hyper Bicycles.
"Getting the thrills and spills of BMX racing into the
living rooms of America is a very exciting prospect. We think this could be a
monumental step for the future of BMX. We’re excited to have this opportunity
to team-up with the ABA and NBC Universal Sports to be a part of it,” Goldsmid
continued.
“On the heels of such an
amazing debut for BMX Racing in the 2008 Olympic Games, I am so grateful that
ABA BMX, along with NBC, will be allowing many more kids and parents to witness
what an all-around great sport BMX Racing is,” stated Hyper Bicycles 2008
Olympic Bronze Medalist Donny Robinson. “As a racer, what more can I ask for
than a four year televised series? This is unprecedented in BMX Racing
and will allow the public to be involved and follow all the
pressure-filled qualifications leading up to the London 2012 Games.”
About the American Bicycle Association
ABA (American Bicycle Association), formed in 1977 and headquartered in
Chandler, Arizona is “The Sanctioning Body of BMX”©. The ABA
organizes BMX racing for boys, girls and adults, nationwide and Canada. With
60,000 active members, 274 racing facilities and a 27 event-national race
schedule; ABA is the largest promoter of action sports. For additional press
information about ABA, the sport of BMX, ABA events or Professional racers,
call Shannon Gillette at (480) 961-1903. To find races in your area or view the
national event schedule, visit www.ababmx.com..
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